davids radio advertising intro task 1
Intro task 1:
Thorpe Park fright night link:
https://www.youtube.com/watch?v=Btw4G1K7Wtw
The style is serious with informal language and is being seductive to the audience because it is using their deepest fears to entice them in. Thorpe Park are trying to sell fright night to their primary target audience- teenagers. Teenagers are instantly hooked on the adrenaline they receive when they go on theme park rides so Thorpe park utilise this to their advantage. the concept of fright night itself is create extra revenue from the international holiday of Halloween. The advert uses a single sinister sounding voice with a direct mode of address to the listeners.
Style : e.g formal/informal , serious/humorous , simple/complex, aggressive/seductive
Purpose of advert : e.g selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal awareness raising
Audience ( e.g age/gender)
Persuasive techniques : e.g Unique selling point , use of celebrity endorsement, repeated use of product name, seductive/emotional language, hopes and fears of audience
You should analyse the advert looking at these two areas :
Use of Voice : single/multi voice dialogue, direct address of listener , accent, characters in advert / personality of voiceover
Use of sound bed : background sound bed including sound effect, music,
location or setting created by sound bed , emotions created in listener , mood or atmosphere created by sound bed , tone/ genre of music , balance between sound bed and voiceover
Thorpe Park fright night link:
https://www.youtube.com/watch?v=Btw4G1K7Wtw
The style is serious with informal language and is being seductive to the audience because it is using their deepest fears to entice them in. Thorpe Park are trying to sell fright night to their primary target audience- teenagers. Teenagers are instantly hooked on the adrenaline they receive when they go on theme park rides so Thorpe park utilise this to their advantage. the concept of fright night itself is create extra revenue from the international holiday of Halloween. The advert uses a single sinister sounding voice with a direct mode of address to the listeners.
Style : e.g formal/informal , serious/humorous , simple/complex, aggressive/seductive
Purpose of advert : e.g selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal awareness raising
Audience ( e.g age/gender)
Persuasive techniques : e.g Unique selling point , use of celebrity endorsement, repeated use of product name, seductive/emotional language, hopes and fears of audience
You should analyse the advert looking at these two areas :
Use of Voice : single/multi voice dialogue, direct address of listener , accent, characters in advert / personality of voiceover
Use of sound bed : background sound bed including sound effect, music,
location or setting created by sound bed , emotions created in listener , mood or atmosphere created by sound bed , tone/ genre of music , balance between sound bed and voiceover
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