Media Assignment A - David
ASSIGNMENT:
Saw Alive radio advert:
https://www.youtube.com/watch?v=IgyZlWkHu0U\
The advert is notifying listeners of the upcoming attraction- Saw Alive Maze. It was broadcast in the early months of 2010, due to the fact that the attraction was opening in October 2010. It consists of an informal style, designed to manipulate and operate on people's fears as a selling point. The sinister voice used in the advert is also pronounced in an aggressive tone, to further inflict fear on the listeners. This advert is a one off special to promote this theme park attraction, and raises a seasonal awareness as the maze opens in October, the significant month for Halloween. The attraction is located in the grounds of Thorpe Park, with the purpose of increasing revenue income and raising brand and other contract awareness.
The use of Jigsaws' laugh appeals to a new audience as well as existing saw fans that will instinctively become attracted to the maze. Thorpe Park includes children and adult screaming, to once again installs fear into the listeners. The voice over adds to the suspense built throughout the advert whist the incline of the ride, chains, cage closing shut and drum roll intense music subtly play in the background. In between each rhetorical question one of the noises previously mentioned is played to signal to the listener what they might experience if they enter the maze. The voice over is spoken by a man potentially in his late 30s/early 40s with a deep overpowering voice. Using a male voice is significant because stereo typically society views a male voice as more dominant, stronger gender. The reoccurring pattern of rhying words 'ride'and 'alive' creates an uneasy effect on the listeners. There is no use of celebrity endorsements.
The advert was broadcast nationally and briefly mentioned visiting the website to book tickets in advance. It adheres to the UK Code of Broadcasting Advertising (BCAP Code) set by the ASA, examples are that the advert doesn't use offensive language or include any political or controversial matters.
Nandos' radio advert:
https://www.youtube.com/watch?v=odyuao_-UJg&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD&index=7
This Nandos' advert is trying to entice listeners with a Portuguese man talking about his childhood. He sounds like he is having a negative flashback to which the thought of Nandos cheers him up indicating to the listeners the power of nandos food. Once again the delivery of my chosen advert is informal creating a sense of fun and a relaxed environment surrounding the brand. There is a number of nandos adverts however they are not all linked to one another in terms of the given content and were all broadcast across the nation.
Whilst the Portuguese man is the main sound in the background there is acoustic latin music in the first 2 seconds, mocking hum from 13 seconds till 17 seconds and salsa music from 19 to 38 seconds. All the background sounds have a latin theme to them which helps to install into the readers the background of nandos and what the brand is about. He uses humor to make the listeners feel relaxed. Not only is Nandos selling its food but it is selling the family atmosphere people feel when they arrive.
During recording this advert the writers will have to think about nutritional clams made by the ASA.
IKEA Radi advert:
https://www.youtube.com/watch?v=DUmVVbpnM0o
IKEA is a well know furniture brand used by millions of households so the information in this advert is about the new catalogue being released to inform customers of the new products they have in store. It contains simple rhetorcial questions, has a sense of conversionalism and personal pronouns to make the listeners feel directed at making them more likely to buy any products or look inside the catalogue at least.IKEA used the sale of the catalogue to help raise brand awareness along with special offers IKEA have to offer.
From the start of the advert there is game show style music in the background then after every rhetorical question a ding noise is heard so it makes the audience feel like they've answered the rhetorical question correctly. A single voice is used in an informal way.
Saw Alive radio advert:
https://www.youtube.com/watch?v=IgyZlWkHu0U\
The advert is notifying listeners of the upcoming attraction- Saw Alive Maze. It was broadcast in the early months of 2010, due to the fact that the attraction was opening in October 2010. It consists of an informal style, designed to manipulate and operate on people's fears as a selling point. The sinister voice used in the advert is also pronounced in an aggressive tone, to further inflict fear on the listeners. This advert is a one off special to promote this theme park attraction, and raises a seasonal awareness as the maze opens in October, the significant month for Halloween. The attraction is located in the grounds of Thorpe Park, with the purpose of increasing revenue income and raising brand and other contract awareness.
The use of Jigsaws' laugh appeals to a new audience as well as existing saw fans that will instinctively become attracted to the maze. Thorpe Park includes children and adult screaming, to once again installs fear into the listeners. The voice over adds to the suspense built throughout the advert whist the incline of the ride, chains, cage closing shut and drum roll intense music subtly play in the background. In between each rhetorical question one of the noises previously mentioned is played to signal to the listener what they might experience if they enter the maze. The voice over is spoken by a man potentially in his late 30s/early 40s with a deep overpowering voice. Using a male voice is significant because stereo typically society views a male voice as more dominant, stronger gender. The reoccurring pattern of rhying words 'ride'and 'alive' creates an uneasy effect on the listeners. There is no use of celebrity endorsements.
The advert was broadcast nationally and briefly mentioned visiting the website to book tickets in advance. It adheres to the UK Code of Broadcasting Advertising (BCAP Code) set by the ASA, examples are that the advert doesn't use offensive language or include any political or controversial matters.
Nandos' radio advert:
https://www.youtube.com/watch?v=odyuao_-UJg&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD&index=7
This Nandos' advert is trying to entice listeners with a Portuguese man talking about his childhood. He sounds like he is having a negative flashback to which the thought of Nandos cheers him up indicating to the listeners the power of nandos food. Once again the delivery of my chosen advert is informal creating a sense of fun and a relaxed environment surrounding the brand. There is a number of nandos adverts however they are not all linked to one another in terms of the given content and were all broadcast across the nation.
Whilst the Portuguese man is the main sound in the background there is acoustic latin music in the first 2 seconds, mocking hum from 13 seconds till 17 seconds and salsa music from 19 to 38 seconds. All the background sounds have a latin theme to them which helps to install into the readers the background of nandos and what the brand is about. He uses humor to make the listeners feel relaxed. Not only is Nandos selling its food but it is selling the family atmosphere people feel when they arrive.
During recording this advert the writers will have to think about nutritional clams made by the ASA.
IKEA Radi advert:
https://www.youtube.com/watch?v=DUmVVbpnM0o
IKEA is a well know furniture brand used by millions of households so the information in this advert is about the new catalogue being released to inform customers of the new products they have in store. It contains simple rhetorcial questions, has a sense of conversionalism and personal pronouns to make the listeners feel directed at making them more likely to buy any products or look inside the catalogue at least.IKEA used the sale of the catalogue to help raise brand awareness along with special offers IKEA have to offer.
From the start of the advert there is game show style music in the background then after every rhetorical question a ding noise is heard so it makes the audience feel like they've answered the rhetorical question correctly. A single voice is used in an informal way.
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